Top Accounting & Auditing Websites in New Zealand

Name: Top websites in New Zealand (Accounting & Auditing)
Creator: Semrush
License: https://sem2.zeeshanseotools.com/_semrush_origin/sem2.zeeshanseotools.com//company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Accounting & Auditing Websites in New Zealand, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

xero.com

3.14M

76.93%2.42M

23.07%725.44K

↑15.48%

↑12.45%

Direct

paye.net.nz

769.18K

14.88%114.47K

85.12%654.71K

↑50.3%

↑57.02%

Direct

myob.com

370.15K

82.2%304.25K

17.8%65.9K

↑0.82%

↑8.69%

Direct

ipayroll.co.nz

195.44K

43.29%84.6K

56.71%110.84K

↓0.19%

↑3.37%

Direct

crystalpayroll.co.nz

96.16K

39.83%38.31K

60.17%57.86K

↑171.79%

↑55.28%

Direct

cpaaustralia.com.au

91.21K

9.61%8.77K

90.39%82.44K

↑33.35%

↓17.14%

Direct

fergus.com

82.69K

66.16%54.71K

33.84%27.99K

↓49.99%

↓9.77%

Direct

charteredaccountantsanz.com

81.49K

70.75%57.65K

29.25%23.84K

↑0.61%

↓10.56%

Direct

deloitte.com

76.49K

25.98%19.88K

74.02%56.61K

↑177.47%

↓29.39%

Direct

myrefund.co.nz

66.36K

4.19%2.78K

95.81%63.58K

↓39.46%

↑40.49%

Direct

approvalmax.com

61.62K

100%61.62K

-

↑4.71%

↓15.61%

Direct

hnry.co.nz

57.87K

89.38%51.73K

10.62%6.15K

↓47.63%

↓6.94%

Direct

nzbn.govt.nz

52.37K

89.81%47.03K

10.19%5.33K

↓34.23%

↑15.94%

Direct

tradifyhq.com

51.29K

79.7%40.88K

20.3%10.41K

↑4.31%

↑4.56%

Direct

etax.com.au

45.29K

13.8%6.25K

86.2%39.04K

↑76.04%

↓1.44%

Direct

hubdoc.com

41.2K

100%41.2K

-

↓4.89%

↓2.07%

Direct

kiwitax.co.nz

34.38K

76.16%26.18K

23.84%8.2K

↑40.14%

↓21.87%

Direct

companiesmadesimple.com

33.43K

-

100%33.43K

0%

↑3,886.63%

Direct

gocardless.com

33.42K

33.53%11.21K

66.47%22.22K

↑235.99%

↑43.5%

Direct

ey.com

30.7K

35.13%10.79K

64.87%19.92K

↑337.91%

↑27.4%

Direct

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Key Insights on Top Accounting & Auditing Websites in New Zealand on July 2026

As of July 2026, xero.com leads Accounting & Auditing in New Zealand with 3.14M monthly visits. Its audience skews desktop-first (76.93% desktop / 76.93% mobile), and traffic is up month over month 15.48% and up year over year 12.45%. paye.net.nz holds second with 769.18K visits and a mobile-leaning mix (14.88% desktop / 85.12% mobile), while myob.com ranks third with 370.15K visits.

Across the leaders, companiesmadesimple.com is the most mobile-first (100% of visits), whereas approvalmax.com is the most desktop-reliant (100%). Momentum favors taxprofessionals.co.nz in the latest month (20,283.87%), while payroll.co.nz shows the steepest pullback.

Acquisition patterns also differ: xero.com is driven primarily by search, xero.com by direct, and xero.com by referral; overall, 73 of the top 100 sites are direct-led, 15 are search-led, and 10 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Accounting & Auditing Websites in New Zealand