Top Beauty & Cosmetics Websites in Indonesia

Name: Top websites in Indonesia (Beauty & Cosmetics)
Creator: Semrush
License: https://sem2.zeeshanseotools.com/_semrush_origin/sem2.zeeshanseotools.com//company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Indonesia, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.com

863.85K

11.53%99.56K

88.47%764.29K

↑9.35%

↑10.75%

Direct

femaledaily.com

503.47K

11.19%56.33K

88.81%447.15K

↓8.27%

↓36.26%

Direct

watsons.co.id

294.63K

10.64%31.34K

89.36%263.28K

↑3.62%

↓46.06%

Direct

beautyhaul.com

173.46K

5.02%8.71K

94.98%164.75K

↑150.18%

↓41.89%

Direct

sociolla.com

145.45K

39.9%58.03K

60.1%87.42K

↓13.28%

↓17.79%

Direct

incidecoder.com

144.17K

7.36%10.61K

92.64%133.56K

↑139.63%

↓58.59%

Direct

kahfeveryday.com

120.64K

4.98%6.01K

95.02%114.63K

↑132.63%

↑5.61%

Direct

sephora.co.id

108.32K

20.99%22.73K

79.01%85.58K

↓4.05%

↓28.44%

Direct

perfectcorp.com

102.79K

14.24%14.63K

85.76%88.16K

↑3.55%

↑21.39%

Search

oriflame.com

96.77K

20.72%20.05K

79.28%76.72K

↑31.24%

↓38.26%

Direct

soco.id

79.95K

35.26%28.19K

64.74%51.76K

↑8.63%

↑6.32%

Search

axe.com

63.71K

14.45%9.21K

85.55%54.5K

↓32.2%

↓4.26%

Search

cnfstore.com

61.56K

20.11%12.38K

79.89%49.18K

↑16.06%

↓3.53%

Search

kuasakata.com

57.12K

13.66%7.8K

86.34%49.31K

↑61.09%

↑8.29%

Direct

skinsort.com

54.96K

6.96%3.83K

93.04%51.14K

↑629.11%

↑28.02%

Direct

loreal.com

46.3K

26.74%12.38K

73.26%33.92K

↑1.9%

↑9.61%

Direct

tryandreview.com

41.9K

16.83%7.05K

83.17%34.85K

↑69.94%

↑387.31%

Direct

fikdikblog.com

30.16K

1.09%328

98.91%29.83K

↑1,098.61%

↑18,398.87%

Social

bhumi.co.id

29.6K

4.03%1.19K

95.97%28.4K

↑1,071.69%

↑48.94%

Direct

reviewmentor.com

24.72K

-

100%24.72K

↓10.38%

↓3.99%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Indonesia on July 2026

As of July 2026, fragrantica.com leads Beauty & Cosmetics in Indonesia with 863.85K monthly visits. Its audience skews mobile-first (11.53% desktop / 11.53% mobile), and traffic is up month over month 9.35% and up year over year 10.75%. femaledaily.com holds second with 503.47K visits and a mobile-leaning mix (11.19% desktop / 88.81% mobile), while watsons.co.id ranks third with 294.63K visits.

Across the leaders, reviewmentor.com is the most mobile-first (100% of visits), whereas hardnightgoodmorning.com is the most desktop-reliant (100%). Momentum favors esteelauder.com.hk in the latest month (313,100%), while checkfresh.com shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 64 of the top 100 sites are direct-led, 32 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Indonesia