Top Travel & Tourism Websites in Colombia

Name: Top websites in Colombia (Travel & Tourism)
Creator: Semrush
License: https://sem2.zeeshanseotools.com/_semrush_origin/sem2.zeeshanseotools.com//company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Colombia, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

4.8M

35.47%1.7M

64.53%3.1M

↑28.76%

↑2.73%

Direct

avianca.com

4.09M

32.64%1.34M

67.36%2.76M

↑24.33%

↓10.92%

Direct

latamairlines.com

2.71M

29.07%789.02K

70.93%1.93M

↑9.48%

↓14.56%

Direct

airbnb.com.co

2.19M

43.08%942.74K

56.92%1.25M

↑52.54%

↑11.05%

Direct

jetsmart.com

1.9M

30.29%575.11K

69.71%1.32M

↓15.58%

↓4.41%

Direct

despegar.com.co

1.46M

36.86%537.97K

63.14%921.34K

↓8.71%

↑9.93%

Direct

tiquetesbaratos.com

1.1M

24.95%275.37K

75.05%828.15K

↑21.14%

↑0.74%

Direct

wingo.com

1.02M

41.84%425.79K

58.16%591.82K

↑3.09%

↓12.48%

Direct

kayak.com.co

937.35K

39.38%369.1K

60.62%568.25K

↑13.07%

↓10.69%

Direct

tripadvisor.co

757.6K

33.74%255.61K

66.26%501.99K

↓17.83%

↓26.05%

Search

airbnb.com

682.63K

42.76%291.89K

57.24%390.74K

↑25.88%

↓3.3%

Direct

pinbus.com

561.87K

24.2%135.98K

75.8%425.88K

↑10.96%

↓26.94%

Direct

latam.com

557.07K

11.49%63.99K

88.51%493.08K

↓14.4%

↓24.12%

Direct

mongabay.com

543.33K

1.65%8.98K

98.35%534.35K

↑151.04%

↑248.93%

Direct

flightaware.com

518.61K

20.93%108.56K

79.07%410.05K

↑42.18%

↑16.85%

Direct

time.is

499.01K

75.8%378.24K

24.2%120.78K

↑51.91%

↓9.19%

Direct

flightradar24.com

470.52K

39.9%187.73K

60.1%282.79K

↑20.01%

↑35.55%

Direct

letour.fr

468.48K

29.7%139.15K

70.3%329.33K

↑1,118.04%

↓48.7%

Direct

viajesfalabella.com.co

457.7K

29.31%134.13K

70.69%323.57K

↑8.96%

↑43.9%

Direct

trip.com

434.54K

62.92%273.43K

37.08%161.12K

↑81.19%

↑37.03%

Direct

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Key Insights on Top Travel & Tourism Websites in Colombia on July 2026

As of July 2026, booking.com leads Travel & Tourism in Colombia with 4.8M monthly visits. Its audience skews mobile-first (35.47% desktop / 35.47% mobile), and traffic is up month over month 28.76% and up year over year 2.73%. avianca.com holds second with 4.09M visits and a mobile-leaning mix (32.64% desktop / 67.36% mobile), while latamairlines.com ranks third with 2.71M visits.

Across the leaders, preferente.com is the most mobile-first (99.75% of visits), whereas ed-integrations.com is the most desktop-reliant (100%). Momentum favors letour.fr in the latest month (1,118.04%), while expresobrasilia.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 90 of the top 100 sites are direct-led, 10 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Colombia