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Knowledge Base
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Semrush Toolkits
SEO
SEO Toolkit Pricing and Plans

SEO Toolkit Pricing and Plans

Important: These are legacy plans — they're no longer sold to new customers and don't appear on the Pricing page. If you're already subscribed, you keep your plan and limits. For current SEO and AI Search plans, see the Pricing page for SEO, Starter, Pro+, and Advanced.

 

The SEO Toolkit is Semrush's comprehensive solution for understanding your competitor's strategies, finding target keywords, tracking your positions, and maintaining a healthy website.

SEO Toolkit Pro

SEO Toolkit Guru 

SEO Toolkit Business

$139.95/month

Best for freelancers, small business owners and SEO beginners

$249.95/month

Best for growing agencies and teams ready to scale

$499.95/month

Best for established agencies and large businesses

Basic Limits:

  • 5 websites to monitor
  • 500 keywords to track
  • 100,000 pages to crawl per month
  • 10,000 results per report
  • 250 keyword metric updates per month
  • 500 SEO Ideas per month
  • 3 scheduled PDF reports

Basic Limits:

  • 15 websites to monitor 
  • 1,500 keywords to track
  • 300,000 pages to crawl per month
  • 30,000 results per report
  • 1,000 keyword metric updates per month
  • 800 SEO Ideas per month
  • 3 scheduled PDF reports

Plus:

  • SEO Writing Assistant
  • Topic Research
  • Historical Data
  • Multi-targeting in Position Tracking 
  • Looker Studio reporting integrations

Basic Limits:

  • 40 websites to monitor
  • 5,000 keywords to track
  • 1,000,000 pages to crawl per month
  • 50,000 results per report
  • 5,000 keyword metric updates per month
  • 2,000 SEO Ideas per month
  • 3 scheduled PDF reports

Includes everything in Guru plus:

  • SEO Share of Voice tracking
  • API Access