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Wei Leen Ng

Content Writer

Weileen is a full-stack digital marketing consultant in Singapore at Lean Metrics. When he‘s not working he‘s selling wines for fun at Bottles of Joy. Ask me about SEO in the tropics at @ngweileen.

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Baidu 101: An Overview of Baidu Webmaster Tools

Companies with global aspirations need to address China and her biggest search engine. Baidu‘s increasingly varied and sophisticated offerings allow us to gain a glimpse into the priorities and thought processes around search in China. Through an in-depth look at Baidu‘s Webmaster Tools, we‘ll learn what we can about SEO for Baidu at a strategic level, whether it is an emphasis on user trust, content freshness or any other myriad factors.

6 min read