AI search & manufacturing SEO: What the data shows [Study]
Semrush data on AI search in manufacturing. See which brands get mentioned, which get cited, and why citations don‘t drive traffic.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
Only 25% of cited sources overlap between ChatGPT's different reasoning modes [Study]
Most AI visibility strategies treat ChatGPT as a single system. Our research found that‘s a mistake. Thinking mode and Instant mode cite different sources, favor different content, and can recommend different brands for the exact same prompt. Here‘s what marketers need to know.
ChatGPT traffic analysis: Insights from 17 months of clickstream data
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of clickstream records reveals changing user behaviors and referral trends in AI-driven search.
SEO Split Test Result: The Impact of Moving the Brand Name to the Front of Listing Page Titles
How would moving the brand name to the front of the page titles on an online marketplace listing pages impact the organic traffic? Read the short blog post to find out.
SEO Split Test Result: Product-Focused vs. CTA-Focused Meta Descriptions
How does replacing a CTA-focused meta description with a product-focused description affect the organic traffic to an online music store? Read the short blog post to find out.
Study: How Long Does It Take to Rank Higher on Google
We analyzed 28,000 domains to find out how long it takes to rank higher on Google and get to the first page. Here’s what we found.
SEO Split Test Result: The Impact of Removing SEO Copy on Ecommerce Category Pages
How did removing the SEO copy on the category pages of an ecommerce site affect its organic traffic? Read the case study to find out.
SEO Split Test Result: Power of Caps Lock in the Title Tag
We decided to see if changing the word “best“ from lowercase to uppercase in the title tags of category pages on the fishing site would increase organic traffic to this group of pages. Read more to find out the result.
SEO Split Test Result: Adding Departure Location and Destination Keywords to the H1
We added departure location and destination keywords to the H1 to the product pages on a travel website. Read more to find out the result.