How to Do a Backlink Audit (5 Simple Steps)
Find out what a backlink audit is and how to perform one for your own website in five simple steps.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
How to Do a PPC Audit in 10 Steps
Maximize your ROI by auditing your PPC campaigns. Here are 10 steps to get your PPC audit started.
What Is Content Intelligence & How Does It Work?
Content intelligence can drive a more efficient and effective content strategy with data. Find out how it works.
SEO FAQ: 25 Questions & Answers for Beginners
Get answers to questions like “What Is SEO?“ and “How Does SEO Work?“ in our SEO FAQ for beginners.
Bing Places for Business: Set Up Your Bing Business Listing
Follow our guide to set up your Bing business listing and learn how to optimize it for your audience.
SEO Management: How to Successfully Run Your Campaign
Learn how to manage SEO campaigns to improve your results and drive more leads to your business.
Editors' Choice
What are backlinks in SEO & how do I get them?
Backlinks signal trust and authority to search engines and AI. Learn 7 proven ways to build them.
7 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link building for SEO: What works in 2026
Learn what link building involves and how it improves your visibility in search engines and AI systems.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
SEO
Link building for SEO: What works in 2026
Learn what link building involves and how it improves your visibility in search engines and AI systems.
What is SEO? A complete guide to search engine optimization
SEO is how you earn visibility in search results and AI answers. Learn how to start in this guide.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
How to do keyword research in 2026 (6 ways + framework)
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
What is technical SEO? Basics and best practices
Learn what technical SEO is and how to optimize your site for crawling, indexing, and AI visibility with proven best practices.
What Is On-Page SEO? And How to Do It
On-page SEO involves improving webpage content to boost performance in traditional and AI search.
Marketing
The ultimate guide to creating a content marketing strategy
Learn how to build a content marketing strategy to reach your audience across search, AI, social & more.
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
Boost your digital marketing efforts
News & Research
AI search & manufacturing SEO: What the data shows [Study]
Semrush data on AI search in manufacturing. See which brands get mentioned, which get cited, and why citations don‘t drive traffic.
AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.