The Definitive Guide to Content Mapping (2024)
For successful marketing, content mapping is crucial. Find out why and how to do it in our step-by-step guide.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
Keyword Marketing: What It Is & How to Do It
Keyword marketing helps your ads and content appear in search results. Learn how to do it for your business.
Keyword Density: What Is It & Does It Impact SEO?
Learn about keyword density and its relevance for SEO. Discover tips for effective keyword optimization.
How to Start a Blog: The Beginner's Guide for 2025
Starting a blog involves choosing a niche, selecting a blogging platform, registering a domain, & much more.
What Is Branded Search? (And How to Optimize Your Site for It)
A branded search is a search engine query that contains the name of your brand, service, or product.
How to Create a Product Marketing Strategy
A product marketing strategy is a structured plan that defines how you will position and promote a product.
Editors' Choice
What are backlinks in SEO & how do I get them?
Backlinks signal trust and authority to search engines and AI. Learn 7 proven ways to build them.
7 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link building for SEO: What works in 2026
Learn what link building involves and how it improves your visibility in search engines and AI systems.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
SEO
Link building for SEO: What works in 2026
Learn what link building involves and how it improves your visibility in search engines and AI systems.
What is SEO? A complete guide to search engine optimization
SEO is how you earn visibility in search results and AI answers. Learn how to start in this guide.
Marketing
The ultimate guide to creating a content marketing strategy
Learn how to build a content marketing strategy to reach your audience across search, AI, social & more.
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
Boost your digital marketing efforts
News & Research
AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
10 Small Business Trends for 2025
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.