Top Beauty & Cosmetics Websites in Malaysia

Key Insights on Top Beauty & Cosmetics Websites in Malaysia on July 2026

As of July 2026, fragrantica.com leads Beauty & Cosmetics in Malaysia with 461.97K monthly visits. Its audience skews mobile-first (13.92% desktop / 13.92% mobile), and traffic is up month over month 25.61% and down year over year -16.13%. sephora.my holds second with 163.97K visits and a mobile-leaning mix (28.57% desktop / 71.43% mobile), while yslbeauty.com.my ranks third with 130.88K visits.

Across the leaders, noseparis.com is the most mobile-first (100% of visits), whereas sephora.com is the most desktop-reliant (100%). Momentum favors jeffreestarcosmetics.com in the latest month (480,200%), while innisfree.com shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 58 of the top 100 sites are direct-led, 36 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

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