Top Beauty & Cosmetics Websites in Switzerland

Key Insights on Top Beauty & Cosmetics Websites in Switzerland on July 2026

As of July 2026, impo.ch leads Beauty & Cosmetics in Switzerland with 253.08K monthly visits. Its audience skews mobile-first (25.34% desktop / 25.34% mobile), and traffic is up month over month 64.43% and down year over year -16.34%. benu.ch holds second with 226.37K visits and a mobile-leaning mix (14% desktop / 86% mobile), while notino.ch ranks third with 208.8K visits.

Across the leaders, currentbody.de is the most mobile-first (100% of visits), whereas rausch.ch is the most desktop-reliant (100%). Momentum favors skincarisma.com in the latest month (12,812.86%), while perfecthair.ch shows the steepest pullback.

Acquisition patterns also differ: impo.ch is driven primarily by search, impo.ch by direct, and impo.ch by referral; overall, 71 of the top 100 sites are direct-led, 24 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.