Top Beauty & Cosmetics Websites in Serbia

Name: Top websites in Serbia (Beauty & Cosmetics)
Creator: Semrush
License: https://www.semrush.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Serbia, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.com

413.61K

15.23%62.99K

84.77%350.62K

↑5.81%

↑4.92%

Direct

jasmin.rs

289.78K

8.51%24.66K

91.49%265.12K

↑43.27%

↓19.6%

Direct

punmiris.com

239.39K

17.86%42.76K

82.14%196.63K

↓3.65%

↑25.29%

Search

alexandar-cosmetics.com

190.25K

17.51%33.31K

82.49%156.93K

↓23.71%

↓22.17%

Direct

metropoliten.rs

65.49K

19.07%12.49K

80.93%53K

↓26.93%

↑29.92%

Direct

gbs.rs

54.29K

4.06%2.2K

95.94%52.08K

↑474.29%

↑47.8%

Direct

avenalab.com

29.59K

15.62%4.62K

84.38%24.97K

↓24.29%

↓24.84%

Direct

loccitane.com

28.46K

5.01%1.43K

94.99%27.03K

↑143.33%

↓34.55%

Direct

sephora.com

25.21K

22.99%5.8K

77.01%19.41K

↓45.97%

↓32.88%

Search

notino.hr

22.13K

4.81%1.06K

95.19%21.07K

↑22.76%

↑20.23%

Direct

yesstyle.com

20.88K

22.28%4.65K

77.72%16.22K

↑66.8%

↑80.75%

Direct

prodajakozmetike.com

19.68K

20.73%4.08K

79.27%15.6K

↑167.85%

↓29.14%

Search

tarabeautyshop.rs

19.06K

6.13%1.17K

93.87%17.89K

↑74.15%

↑96.33%

Direct

cvrlehairshop.rs

18.98K

20.08%3.81K

79.92%15.17K

↑101.63%

↑34.65%

Search

skintemple.rs

18.87K

38.03%7.18K

61.97%11.69K

↑9.28%

↓4.2%

Search

douglas.de

18.8K

7.42%1.4K

92.58%17.41K

↑94.94%

↓28.01%

Direct

belieef.com

17.73K

-

100%17.73K

↑62.99%

↓35.44%

Direct

oriflame.com

16.85K

14.78%2.49K

85.22%14.36K

↓69.57%

↓16.86%

Direct

kikocosmetics.com

15.83K

7.25%1.15K

92.75%14.68K

↑262.65%

↓46.65%

Search

caretobeauty.com

15.5K

22.03%3.41K

77.97%12.08K

↓36.61%

↑386.93%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Serbia on July 2026

As of July 2026, fragrantica.com leads Beauty & Cosmetics in Serbia with 413.61K monthly visits. Its audience skews mobile-first (15.23% desktop / 15.23% mobile), and traffic is up month over month 5.81% and up year over year 4.92%. jasmin.rs holds second with 289.78K visits and a mobile-leaning mix (8.51% desktop / 91.49% mobile), while punmiris.com ranks third with 239.39K visits.

Across the leaders, belieef.com is the most mobile-first (100% of visits), whereas youngliving.com is the most desktop-reliant (100%). Momentum favors orientcosmetics.com in the latest month (12,993.33%), while pixibeauty.co.uk shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 62 of the top 100 sites are direct-led, 35 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Serbia