Top Retail Websites in New Zealand

Name: Top websites in New Zealand (Retail)
Creator: Semrush
License: https://www.semrush.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Retail Websites in New Zealand, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

aliexpress.com

6.18M

31.13%1.92M

68.87%4.25M

↑42.58%

↓3.06%

Direct

kmart.co.nz

5.05M

22.42%1.13M

77.58%3.92M

↑13.37%

↑7.43%

Direct

pbtech.co.nz

4.66M

37.74%1.76M

62.26%2.9M

↑11.83%

↓12.43%

Direct

bunnings.co.nz

4.11M

26.31%1.08M

73.69%3.03M

↑4.81%

↑2.44%

Direct

thewarehouse.co.nz

3.98M

26.48%1.05M

73.52%2.93M

↑25.01%

↓9.13%

Direct

chemistwarehouse.co.nz

3.39M

19.25%653.51K

80.75%2.74M

↑20.38%

↑17.25%

Direct

mitre10.co.nz

2.76M

29.75%820.41K

70.25%1.94M

↑12.56%

↓11.41%

Direct

noelleeming.co.nz

2.56M

25.9%662.77K

74.1%1.9M

↑18.64%

↓0.54%

Direct

amazon.com.au

2.55M

31.84%812.4K

68.16%1.74M

↑14.73%

↓14.73%

Direct

paknsave.co.nz

2.35M

33.7%791.17K

66.3%1.56M

↑4.75%

↓1.53%

Direct

jbhifi.co.nz

2.18M

29.33%638.39K

70.67%1.54M

↑22.57%

↑23.8%

Direct

farmers.co.nz

2.14M

24.45%522.87K

75.55%1.62M

↑21.44%

↑3.86%

Direct

briscoes.co.nz

1.89M

27.23%514.63K

72.77%1.38M

↑23.95%

↓19.21%

Direct

samsung.com

1.84M

10.82%199.1K

89.18%1.64M

↑29.67%

↓10.33%

Direct

mightyape.co.nz

1.82M

31.44%571.98K

68.56%1.25M

↑0.83%

↓4.02%

Direct

harveynorman.co.nz

1.61M

23.91%383.91K

76.09%1.22M

↑16.73%

↑3.04%

Direct

ebay.com

1.6M

43.14%690.72K

56.86%910.42K

↑16.3%

↓12.6%

Direct

newworld.co.nz

1.49M

40.64%606.69K

59.36%886.28K

↑4.71%

↓12.65%

Direct

supercheapauto.co.nz

1.45M

22.05%320.11K

77.95%1.13M

↑20.15%

↓5.3%

Direct

ikea.com

1.44M

28.56%410.47K

71.44%1.03M

↑33.45%

↑423.96%

Direct

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Key Insights on Top Retail Websites in New Zealand on July 2026

As of July 2026, aliexpress.com leads Retail in New Zealand with 6.18M monthly visits. Its audience skews mobile-first (31.13% desktop / 31.13% mobile), and traffic is up month over month 42.58% and down year over year -3.06%. kmart.co.nz holds second with 5.05M visits and a mobile-leaning mix (22.42% desktop / 77.58% mobile), while pbtech.co.nz ranks third with 4.66M visits.

Across the leaders, readli.net is the most mobile-first (100% of visits), whereas paperplus.co.nz is the most desktop-reliant (53.7%). Momentum favors stubbleandco.com in the latest month (141,860.38%), while macpac.co.nz shows the steepest pullback.

Acquisition patterns also differ: aliexpress.com is driven primarily by search, aliexpress.com by direct, and aliexpress.com by referral; overall, 92 of the top 100 sites are direct-led, 7 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Retail Websites in New Zealand