Top Beauty & Cosmetics Websites in Poland

Name: Top websites in Poland (Beauty & Cosmetics)
Creator: Semrush
License: https://www.semrush.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Poland, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

rossmann.pl

5.65M

26.63%1.5M

73.37%4.14M

↑14.24%

↑9.6%

Direct

notino.pl

3.92M

32.52%1.27M

67.48%2.64M

↑0.18%

↑7.16%

Direct

hebe.pl

3.32M

28.2%934.91K

71.8%2.38M

↑12.59%

↑0.89%

Direct

fragrantica.pl

3.27M

25.94%847.17K

74.06%2.42M

↓10.44%

↑28.8%

Direct

wizaz.pl

2.01M

12.79%257.45K

87.21%1.76M

↓9.43%

↓13.61%

Search

sephora.pl

1.6M

27.13%433.36K

72.87%1.16M

↑14.91%

↑0.8%

Direct

superpharm.pl

1.58M

29.45%464.19K

70.55%1.11M

↑10.17%

↑4.48%

Direct

douglas.pl

1.49M

30.62%454.92K

69.38%1.03M

↑12.24%

↑3.45%

Direct

fragrantica.com

942.55K

25.23%237.81K

74.77%704.74K

↑18.4%

↑20.87%

Search

cosibella.pl

922.02K

29.99%276.56K

70.01%645.46K

↑71.17%

↑14.37%

Direct

ezebra.pl

877.28K

25.01%219.37K

74.99%657.91K

↓1.53%

↑5.28%

Direct

perfumehub.pl

857.44K

40.1%343.83K

59.9%513.61K

↑34.93%

↑37.28%

Direct

flaconi.pl

788.45K

30.99%244.38K

69.01%544.07K

↑62.36%

↑36.84%

Direct

rituals.com

608.81K

17.16%104.45K

82.84%504.36K

↑11.61%

↑44.16%

Direct

makeup.pl

594.56K

34.25%203.62K

65.75%390.94K

↑14.59%

↓11.9%

Direct

ksisters.pl

525.99K

19.07%100.31K

80.93%425.68K

↑122.27%

↑99.85%

Direct

nutridome.pl

493.06K

9.14%45.07K

90.86%447.99K

↑123.36%

↑42.64%

Direct

mintishop.pl

430.48K

18.68%80.39K

81.32%350.09K

↑75.33%

↑72.54%

Direct

eveline.pl

411.85K

14.71%60.6K

85.29%351.25K

↑21.96%

↑18.31%

Direct

yesstyle.com

364.85K

18.4%67.14K

81.6%297.71K

↑79.93%

↑8.18%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Poland on July 2026

As of July 2026, rossmann.pl leads Beauty & Cosmetics in Poland with 5.65M monthly visits. Its audience skews mobile-first (26.63% desktop / 26.63% mobile), and traffic is up month over month 14.24% and up year over year 9.6%. notino.pl holds second with 3.92M visits and a mobile-leaning mix (32.52% desktop / 67.48% mobile), while hebe.pl ranks third with 3.32M visits.

Across the leaders, parfumo.net is the most mobile-first (100% of visits), whereas fragrantica.ru is the most desktop-reliant (70.38%). Momentum favors drirenaeris.com in the latest month (754.96%), while laroche-posay.pl shows the steepest pullback.

Acquisition patterns also differ: rossmann.pl is driven primarily by search, rossmann.pl by direct, and rossmann.pl by referral; overall, 78 of the top 100 sites are direct-led, 20 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Poland