Top Insurance Websites in Vietnam

Name: Top websites in Vietnam (Insurance)
Creator: Semrush
License: https://www.semrush.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Vietnam, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

baohiemxahoi.gov.vn

1.83M

53.07%971.41K

46.93%858.9K

↑31.92%

↓34.72%

Direct

mof.gov.vn

711.66K

73.64%524.08K

26.36%187.57K

↑51.64%

↓63.81%

Direct

zalp.ch

164.33K

-

100%164.33K

↓38.3%

↑306,008.62%

Direct

prudential.com.vn

122.72K

41.36%50.75K

58.64%71.96K

↓9.21%

↓62.05%

Direct

baoviet.com.vn

114.17K

64.19%73.29K

35.81%40.88K

↑55.37%

↓33.79%

Direct

manulife.com.vn

110.09K

33.57%36.96K

66.43%73.14K

↑74.34%

↓38.81%

Search

baovietnhantho.com.vn

100.67K

26.15%26.33K

73.85%74.34K

↑117.27%

↓14.72%

Direct

dai-ichi-life.com.vn

75.04K

42.95%32.23K

57.05%42.81K

↑60.12%

↓50.09%

Direct

hsbc.com.vn

72.3K

36.82%26.62K

63.18%45.68K

↓15.48%

↓50.11%

Direct

muadi.com.vn

60.89K

100%60.89K

-

↓18.8%

↑12%

Direct

evbi.vn

60.06K

52.91%31.78K

47.09%28.28K

↓17.15%

↑9.97%

Direct

aia.com.vn

54.62K

42.47%23.2K

57.53%31.42K

↑10.27%

↓48.74%

Search

mic.vn

40.04K

88.91%35.6K

11.09%4.44K

↓34.3%

↓24.14%

Direct

fwd.com.vn

33.34K

42.67%14.22K

57.33%19.11K

↓27.75%

↓49.29%

Direct

krungthai.com

32.88K

1.26%415

98.74%32.46K

↑20.64%

↑2,822.11%

Direct

baominh.vn

31.06K

50.66%15.74K

49.34%15.33K

↓27.83%

↑137.73%

Direct

directdb.co.kr

26.03K

0.12%32

99.88%26K

0%

↑3,644.05%

Direct

firstam.com

23.24K

100%23.24K

-

↓11.7%

↓0.19%

Direct

pjico.com.vn

22.59K

100%22.59K

-

↑32.19%

↓21.24%

Direct

abic.com.vn

22.25K

75.26%16.75K

24.74%5.51K

↑8.81%

↑7.04%

Direct

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Key Insights on Top Insurance Websites in Vietnam on July 2026

As of July 2026, baohiemxahoi.gov.vn leads Insurance in Vietnam with 1.83M monthly visits. Its audience skews desktop-first (53.07% desktop / 53.07% mobile), and traffic is up month over month 31.92% and down year over year -34.72%. mof.gov.vn holds second with 711.66K visits and a desktop-leaning mix (73.64% desktop / 26.36% mobile), while zalp.ch ranks third with 164.33K visits.

Across the leaders, zalp.ch is the most mobile-first (100% of visits), whereas muadi.com.vn is the most desktop-reliant (100%). Momentum favors guard.me in the latest month (426,450%), while generali.fr shows the steepest pullback.

Acquisition patterns also differ: baohiemxahoi.gov.vn is driven primarily by search, baohiemxahoi.gov.vn by direct, and baohiemxahoi.gov.vn by referral; overall, 79 of the top 100 sites are direct-led, 18 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Vietnam