Getting Started with Semrush for In-House Marketers

Welcome to the course! Meet your host, get to know the structure, and make sure to download the Getting Started worksheet so you can work alongside us in every lesson.

Get familiar with the platform and learn about the key tools we'll be working with throughout this course.

Let's take a closer look at two of the SEO Toolkit's most-used tools: Site Audit and Position Tracking. Follow along as we check your site's health score, spot errors and warnings, and see how rankings are tracked across devices, locations, and search engines.

Curious what your competitors are doing right? This walkthrough shows you how to size up any domain in seconds — from authority score and organic traffic to their top-ranking keywords and where their content gaps are.

Time to find your next big keyword opportunity. Follow along as we use the Keyword Magic Tool to uncover thousands of keyword ideas, filter results, and build out your first keyword list.

Like any good workspace, organization is key to keeping your goals clear and your workflow running smoothly. Learn how Semrush structures everything into folders, tools, and targets — and why it matters.

Now that you know what folders do and why they matter, it's time to make your own. Follow along as we set one up from scratch.

Before you set anything up, it helps to understand why Position Tracking is one of the most important tools in your kit. Learn what it does, how targets work, and how to plan your setup before you dive in.

Time to set up your position tracking campaign. Follow along as we walk through the setup screen — how to navigate it and what to focus on first — so your tracking starts off on the right foot.

With your position tracking campaign set up, it's time to add the keywords you actually want to track. Follow along as we walk through adding keywords, organizing them, and getting your first results ready to read.

Learn how to monitor your site across different contexts — desktop vs. mobile, varying countries, different search engines — all within a single Position Tracking campaign.

Your keyword pool is shared across your whole account, not just one project. Learn how to give teammates access to the right folders and divide your keyword budget so everyone has what they need.

Learn the difference between account-level roles — Owner, Admin, and User — and how to pair them with the right folder-level permissions so everyone on your team sees exactly what they should.

A site audit is the foundation of any solid SEO strategy. Learn how Semrush crawls your site the same way a search engine does, what your health score actually means, and how to start fixing what's holding your rankings back.

Getting your crawl settings right makes the difference between an audit that catches everything and one that misses the point. Learn how to set your crawl scope, page limit, crawl source, and schedule before you hit start.

Your crawl is complete — now comes the important part. Learn what your results actually mean, how to tell errors from warnings and notices, and how to build a fix list that gets the most impact first.

Great data only goes so far if you can't share it. Learn the two ways Semrush lets you report — quick exports and fully customizable reports — and when to use each one.

Need to get data to a stakeholder fast, or build a detailed branded report from the ground up? Learn how to use both export options in Semrush and set up automatic delivery so your team always has the latest numbers.

Semrush data tells you a lot — but pairing it with your own Google Analytics and Search Console data tells you the full story. Learn how to connect both tools and bring real traffic and search performance data into your reports.

You made it — congratulations! Before you complete the assessment and share your certificate all over LinkedIn (make sure to tag us!), let's take a moment to map out your next steps and keep the momentum going.

One last thing! If you enjoyed this course (or even if you didn't, we won't take it personally), please give us some feedback so we can keep making even better free content in the future!