Top Apparel & Fashion Websites in Australia

Name: Top websites in Australia (Apparel & Fashion)
Creator: Semrush
License: https://www.semrush.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Australia, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

myer.com.au

12.44M

20.96%2.61M

79.04%9.83M

↑4.56%

↑10.41%

Direct

shein.com

7.67M

35.24%2.7M

64.76%4.97M

↑7.61%

↑44.39%

Direct

theiconic.com.au

6.09M

30.97%1.89M

69.03%4.21M

↓1.61%

↑16.13%

Direct

davidjones.com

5.48M

25.56%1.4M

74.44%4.08M

↑3.8%

↑11.73%

Direct

cottonon.com

3.82M

26.36%1.01M

73.64%2.82M

↑1.28%

↑36.96%

Direct

threads.com

3.28M

35.93%1.18M

64.07%2.1M

↑22.9%

↑313.65%

Direct

uniqlo.com

3.2M

31.42%1M

68.58%2.19M

↓12.46%

↑10.84%

Direct

jd-sports.com.au

3.13M

23.4%732.76K

76.6%2.4M

↑2.47%

↑23.59%

Direct

depop.com

2.89M

50.41%1.46M

49.59%1.43M

↑25.95%

↑34.87%

Direct

kookai.com.au

2.17M

15.89%344.31K

84.11%1.82M

↓15.38%

↑49.78%

Direct

glassons.com

2.08M

37.84%785.58K

62.16%1.29M

↓18.12%

↑23.17%

Direct

asos.com

2.07M

31.6%654.4K

68.4%1.42M

↑25.13%

↑0.4%

Direct

lululemon.com.au

1.74M

23.06%402.3K

76.94%1.34M

↑5.18%

↑13.6%

Direct

princesspolly.com.au

1.71M

37.51%642.46K

62.49%1.07M

↑13.43%

↑21.34%

Direct

forevernew.com.au

1.68M

13.13%220.05K

86.87%1.46M

↑12.14%

↑12.64%

Direct

zara.com

1.62M

30.24%488.43K

69.76%1.13M

↓5.36%

↑26.3%

Direct

bonds.com.au

1.48M

15.22%225.64K

84.78%1.26M

↑22.2%

↑29.54%

Direct

culturekings.com.au

1.45M

20.04%289.97K

79.96%1.16M

↑38.13%

↓6.56%

Direct

next.com.au

1.44M

15.69%225.78K

84.31%1.21M

↑68.12%

↑69.42%

Direct

dissh.com.au

1.42M

10.1%143.06K

89.9%1.27M

↓14.78%

↑24.97%

Direct

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Key Insights on Top Apparel & Fashion Websites in Australia on July 2026

As of July 2026, myer.com.au leads Apparel & Fashion in Australia with 12.44M monthly visits. Its audience skews mobile-first (20.96% desktop / 20.96% mobile), and traffic is up month over month 4.56% and up year over year 10.41%. shein.com holds second with 7.67M visits and a mobile-leaning mix (35.24% desktop / 64.76% mobile), while theiconic.com.au ranks third with 6.09M visits.

Across the leaders, unboundmerino.com is the most mobile-first (99.76% of visits), whereas oscarwylee.com.au is the most desktop-reliant (53.86%). Momentum favors unboundmerino.com in the latest month (2,755.66%), while eliteelevensporting.com shows the steepest pullback.

Acquisition patterns also differ: myer.com.au is driven primarily by search, myer.com.au by direct, and myer.com.au by referral; overall, 99 of the top 100 sites are direct-led, 1 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Australia