Top Apparel & Fashion Websites in Mexico

Name: Top websites in Mexico (Apparel & Fashion)
Creator: Semrush
License: https://www.semrush.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Mexico, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

coppel.com

23.16M

9.84%2.28M

90.16%20.88M

↓5.93%

↑34.71%

Direct

shein.com

15.04M

5.82%875.7K

94.18%14.16M

↑58.59%

↑96.61%

Direct

shein.com.mx

11.88M

11.92%1.42M

88.08%10.46M

↑5.62%

↑33.76%

Direct

threads.com

6.37M

17.31%1.1M

82.69%5.27M

↑58.88%

↑324.9%

Direct

adidas.mx

5.36M

19.78%1.06M

80.22%4.3M

↑4.64%

↑20.03%

Direct

elpalaciodehierro.com

3.97M

20.86%827.53K

79.14%3.14M

↓1.88%

↓4.3%

Direct

innovasport.com

3.5M

15.44%540.4K

84.56%2.96M

↑1.11%

↑55.72%

Direct

andrea.com

2.64M

5.08%134.23K

94.92%2.51M

↓8.31%

↑34.33%

Direct

hm.com

2.32M

18.97%439.66K

81.03%1.88M

↑41.19%

↑31.27%

Direct

suburbia.com.mx

2.09M

16.45%343.55K

83.55%1.75M

↓48.73%

↓4.9%

Direct

innvictus.com

1.87M

11.96%224.04K

88.04%1.65M

↓0.06%

↑30.1%

Direct

ae.com

1.74M

11.19%194.43K

88.81%1.54M

↑116.06%

↑61.43%

Direct

taf.com.mx

1.35M

10.55%141.92K

89.45%1.2M

↓21.45%

↑30.89%

Direct

zara.com

1.29M

33.02%424.79K

66.98%861.8K

↓28.15%

↓0.23%

Direct

vans.mx

1.26M

7.29%91.81K

92.71%1.17M

↑114.22%

↑18.95%

Direct

dportenis.mx

1.24M

12.37%153.55K

87.63%1.09M

↑26.26%

↑33.46%

Direct

cuidadoconelperro.com.mx

1.08M

12.53%134.82K

87.47%941.44K

↑11.41%

↑4.3%

Direct

gq.com.mx

1.07M

12.95%138.55K

87.05%931.71K

↑14.34%

↑1.77%

Search

converse.com.mx

1.05M

6.32%66.41K

93.68%984.1K

↑127.01%

↑30.79%

Direct

bershka.com

1.05M

15.91%167.05K

84.09%882.64K

↓19.63%

↑18.12%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Apparel & Fashion Websites in Mexico on July 2026

As of July 2026, coppel.com leads Apparel & Fashion in Mexico with 23.16M monthly visits. Its audience skews mobile-first (9.84% desktop / 9.84% mobile), and traffic is down month over month -5.93% and up year over year 34.71%. shein.com holds second with 15.04M visits and a mobile-leaning mix (5.82% desktop / 94.18% mobile), while shein.com.mx ranks third with 11.88M visits.

Across the leaders, miko-wear.com is the most mobile-first (99.98% of visits), whereas massimodutti.com is the most desktop-reliant (50.29%). Momentum favors desigual.com in the latest month (294.27%), while nihaojewelry.com shows the steepest pullback.

Acquisition patterns also differ: coppel.com is driven primarily by search, coppel.com by direct, and coppel.com by referral; overall, 99 of the top 100 sites are direct-led, 1 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Mexico