Top Apparel & Fashion Websites in Tunisia

Name: Top websites in Tunisia (Apparel & Fashion)
Creator: Semrush
License: https://www.semrush.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Tunisia, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

186.3K

46.8%87.18K

53.2%99.12K

↑23.83%

↓32.05%

Direct

threads.com

129.68K

46.3%60.05K

53.7%69.64K

↑0.89%

↑339.71%

Direct

zara.com

88.1K

47.32%41.69K

52.68%46.41K

↓13.51%

↓18.64%

Direct

bershka.com

67.79K

52.24%35.42K

47.76%32.38K

↓14.75%

↓3.27%

Direct

pullandbear.com

67.21K

57.02%38.32K

42.98%28.88K

↓9.59%

↓14.82%

Direct

sneakers.fr

57.2K

0.11%62

99.89%57.14K

↓31.57%

↑197.51%

Direct

zalando.fr

56.29K

39.18%22.06K

60.82%34.24K

↑72.33%

↓32.13%

Direct

zalando-prive.fr

48.65K

21.26%10.35K

78.74%38.31K

↑271.6%

↓50.76%

Direct

exist.com.tn

46.43K

27.83%12.92K

72.17%33.51K

↑14.49%

↓48.61%

Search

lefties.com

41.48K

49.75%20.64K

50.25%20.84K

↓7.77%

↑104.99%

Direct

stradivarius.com

23.93K

40.97%9.8K

59.03%14.12K

↑24.25%

↓7.82%

Direct

hm.com

19.37K

39.89%7.73K

60.11%11.65K

↓37.51%

↑7.24%

Direct

primark.com

18.4K

31.54%5.8K

68.46%12.59K

↑58.57%

↑11.68%

Direct

mango.com

17.96K

43.19%7.76K

56.81%10.21K

↑17.77%

↑16.8%

Search

parfois.com

13.18K

51.65%6.81K

48.35%6.37K

↑71.14%

↓30.69%

Direct

figara.es

12.93K

85.73%11.09K

14.27%1.85K

↓5.6%

0%

Direct

yesstyle.com

11.95K

25.64%3.06K

74.36%8.88K

↓55.04%

↑596.58%

Direct

mabrouk.tn

11.08K

34.56%3.83K

65.44%7.25K

↓10.02%

↑33.98%

Direct

zalando.de

10.64K

32.17%3.42K

67.83%7.22K

↑108.42%

↑96.98%

Direct

cravate.tn

10.27K

26.19%2.69K

73.81%7.58K

↓22.57%

↑1.66%

Direct

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Key Insights on Top Apparel & Fashion Websites in Tunisia on July 2026

As of July 2026, shein.com leads Apparel & Fashion in Tunisia with 186.3K monthly visits. Its audience skews mobile-first (46.8% desktop / 46.8% mobile), and traffic is up month over month 23.83% and down year over year -32.05%. threads.com holds second with 129.68K visits and a mobile-leaning mix (46.3% desktop / 53.7% mobile), while zara.com ranks third with 88.1K visits.

Across the leaders, endurasport.com is the most mobile-first (100% of visits), whereas divoboutique.com is the most desktop-reliant (100%). Momentum favors very.co.uk in the latest month (16,350%), while ray-ban.com shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 75 of the top 100 sites are direct-led, 23 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Tunisia