Top Insurance Websites in Switzerland

Name: Top websites in Switzerland (Insurance)
Creator: Semrush
License: https://www.semrush.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Switzerland, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

flatfox.ch

1.33M

46.83%621.55K

53.17%705.78K

↓3.57%

↓1.19%

Direct

axa.ch

654.27K

50.8%332.37K

49.2%321.91K

↓7.79%

↑3.8%

Direct

helsana.ch

528.14K

51.76%273.37K

48.24%254.77K

↑21.09%

↓7.97%

Direct

sanitas.com

368.68K

36.37%134.09K

63.63%234.59K

↑3.21%

↓25.8%

Direct

medidata.ch

349.84K

26.97%94.36K

73.03%255.48K

↑28.94%

↑31.9%

Direct

swica.ch

313.54K

46.98%147.3K

53.02%166.24K

↑37.61%

↓26.93%

Direct

mobiliar.ch

295.57K

45.64%134.91K

54.36%160.66K

↑6.95%

↑5.18%

Direct

e-assura.ch

272.05K

65.55%178.34K

34.45%93.72K

↑10.85%

↓4.48%

Direct

vermoegenszentrum.ch

269.14K

53.77%144.72K

46.23%124.43K

↑25.01%

↓2.09%

Direct

groupemutuel.ch

261.61K

81.14%212.27K

18.86%49.35K

↓8.43%

↓4.89%

Direct

financescout24.ch

218.77K

32.94%72.06K

67.06%146.71K

↓2.13%

↑29.01%

Direct

visana.ch

202.96K

58.54%118.81K

41.46%84.15K

↑34.38%

↓17.5%

Direct

kpt.ch

200.41K

54.52%109.26K

45.48%91.15K

↑7.55%

↓8.83%

Direct

helvetia.com

186.65K

69.56%129.83K

30.44%56.83K

↑116%

↓31.41%

Direct

zurich.ch

166.72K

44.77%74.65K

55.23%92.07K

↓10.33%

↑2.13%

Direct

assura.ch

150.37K

60.03%90.26K

39.97%60.1K

↑3.14%

↓11.73%

Direct

allianz.ch

137.65K

53.45%73.57K

46.55%64.08K

↑4.08%

↓13.96%

Direct

ahv-iv.ch

134.02K

70.54%94.54K

29.46%39.48K

↑18.4%

↓15.8%

Direct

baloise.ch

118.08K

55.88%65.99K

44.12%52.09K

↑0.18%

↓12.17%

Direct

ch.ch

117.49K

52.84%62.08K

47.16%55.4K

↓16.64%

↓46.5%

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Key Insights on Top Insurance Websites in Switzerland on July 2026

As of July 2026, flatfox.ch leads Insurance in Switzerland with 1.33M monthly visits. Its audience skews mobile-first (46.83% desktop / 46.83% mobile), and traffic is down month over month -3.57% and down year over year -1.19%. axa.ch holds second with 654.27K visits and a desktop-leaning mix (50.8% desktop / 49.2% mobile), while helsana.ch ranks third with 528.14K visits.

Across the leaders, alptis.org is the most mobile-first (100% of visits), whereas egm.gov.tr is the most desktop-reliant (100%). Momentum favors egm.gov.tr in the latest month (3,548.35%), while simpego.ch shows the steepest pullback.

Acquisition patterns also differ: flatfox.ch is driven primarily by search, flatfox.ch by direct, and flatfox.ch by referral; overall, 82 of the top 100 sites are direct-led, 17 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Switzerland